WildHive Studio

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Behind the Design: Sipsy Ink Copywriting

Why we were buzzing to get started:

Need I say more? Tristyn was an instant good fit for WildHIve Studio and we're all about forming solid relationships with each of our clients. We choose clients that will be a great fit for our studio because we know that in order to help them to our fullest potential, there needs to be trust, collaboration, and a shared level of passionate ambition for the goals at hand. Tristyn trusted our expertise from the beginning, was eager to share ideas, and has a deeply rooted passion for what she does and the impact she wants to make on not just her business, but the world.

The Goal:

Tristyn came to WildHive Studio looking for someone who could understand her vision and help her pivot her business accordingly. She expressed her desire to move away from her niche of wedding industry professionals and open herself up to working with creatives, the travel industry, and other organizations that aligned with her personal passions. Since connection was so important to her, she also wanted to find a way to show up authentically online and connect on a deeper level with her audience.

Brand Strategy deck

The Target Audience:

During our 1:1 strategy session, Tristyn and I uncovered the essence of her ideal target audience. She wanted to work with a variety of industries so we narrowed down what each of those industries had in common and came up with a plan for how she could position her business and services to best help each of them. After our call, she had a much clearer understanding how her target audiences shared her values and how she could reach them by showing up with more personality and value-driven posts online.

Instagram Template Design and mobile phone layout

Pain Points

Her audience isn't just looking for someone who could do the job well or who had the right price. They are consumers driven by connection, trust, and understanding. They make purchases based on the connection they feel to the human being behind the business. They're looking for a copywriter that can understand them, capture their voice, and help them provide substantial value to their audiences.

Brand guidelines color and typography

Project Highlights:

One thing we LOVE to do at WildHive Studio is to create hand-drawn, illustrative patterns and textures for our clients. These extra brand elements add depth and visual interest to your brand identity. They are perfect for adding a little something extra to your website and social media.

Here's what Tristyn had to say after seeing the final deliverables:

"I already feel SO much more confident in my brand. I'm nothing except ecstatic to show off my new brand to everyone! I can't wait to share more results once I have launched!"

Here's her final review:

"I wouldn't have gone with anyone other than Whitney and WildHive Studio. She made the branding strategy and design process so easy and so much fun! There was always minimal homework, which meant I could still focus on my own business while she handled the creation of my new brand.

More importantly, after every single Zoom call, DM, or message on Notion, I felt so relaxed with my brand in her hands. I trusted her every single step of the way. And the outcome was more than worth it. Every single design was flawless and perfectly captured what image of what I wanted my brand to look like. Whitney is an absolute expert in brand strategy and design - there's no other way to say it."

It’s time to show up as the expert you are!

Project Gallery:

tote bag design

business card design

Tissue paper design using brand pattern